There is an enormous amount of useful information about the value of using LinkedIn for B2B marketing, primarily because many online organizations have researched the issue, and found their results to be only a little short of astonishing. Even drawing some very conservative conclusions about how businesses use LinkedIn these days, it’s safe to say that the social media giant is a virtual hub for business connections, referrals, and valuable content. That makes it an ideal medium for all members of the legal profession, especially those seeking new leads that can develop into cases. Here are just a few of the amazing statistics that illustrate the tremendous value of using LinkedIn for lawyers.
1a) LinkedIn now has more than 500 million users; 1b) 260 million LinkedIn users login each month, and 1c) 40% of all active Internet users make daily use of LinkedIn.
If you consider the fact that the entire population of the United States is roughly 350 million people, you’ll see that there are more LinkedIn users than there are people in America, which is a tribute to its universal appeal, even beyond the borders of this country. On a monthly basis, more than 260 million LinkedIn clients will login to the platform, presumably to find out the latest buzz about business trends. The fact that nearly half of all Internet users will be logged in to LinkedIn at some point during the day should tell you just what kind of appeal the medium has – and how many potential clients are out there.
2). 61 million LinkedIn users are senior-level influencers, and of those, 40 million are in positions which call for decision-making. These numbers come directly from LinkedIn’s own Marketing Solutions Blog, which should tell you that the people you really want to reach are online and browsing through LinkedIn content frequently. That means your own marketing/advertising efforts should be targeting these influential people, as a means of generating new business.
3). 80% of B2B leads from social media come from LinkedIn. Yes, you read that right. More than three-fourths of all B2B leads that come from social media are being sourced from this platform. If you don’t have a strong presence on LinkedIn, just think of all the potential legal clients you might be missing out on.
4a) 46% percent of social media traffic coming to B2B company sites is from LinkedIn, and 4b) 79% of B2B Marketers say LinkedIn is the most effective source for generating leads.
The first statistic provides clear indication that nearly half of all social media users who were influenced to go to a B2B site, got that influence from LinkedIn. This stands to reason of course, since LinkedIn is probably more suited to business activity than most of the other social media, but it still shows that LinkedIn is where business clients go to read content. The second statistic in this section shows just how valuable marketers think the platform is, as a source for providing leads that can be followed up on.
5) 94% of B2B marketers use LinkedIn as their primary vehicle for the distribution of content. When you know that your content is being read by the people in a position to make decisions and to influence others, and that there are literally millions of these people logging on to the platform every day, there’s really no other choice for where you should be concentrating your efforts. If you aren’t on LinkedIn as a legal professional, you are losing crucial leads every day to your competitors.
Ready to dive into the world of LinkedIn and connect with potential clients? Contact us today to learn more.